Case Study

Client: IndiaProperties.com is India’s largest and most comprehensive Property Listing Company. Through its easy-to-use Listing Services, Indiaproperties assists individual customers and real estate industry professionals in the sale purchase and leasing of all types of property located across the length and breadth of India. Indiaproperties leverages technology extensively to offer the most effective and efficient medium that also provides the best value for money.

Challenge: When Indiaproperties approached eBrandz, their objective was not only to drive traffic but to increase number of property listings which were happening on the website. The target audience was well to do Indians who owned properties and wanted to sell these properties. The whole point of the internet marketing campaign was to get these people list their property on Indiaproperties.com website. Targeting this small group of people was the biggest challenge. Non Resident Indians were also target audience. And in middle of all this, Indiaproperties wanted to do a technology upgrade. This technology upgrade was threatening to hit natural traffic from search engines.

Solution: After having numerous discussions with client, eBrandz came up with an internet marketing strategy which involved Search Engine Optimization, Pay per click campaigns with Google Adwords &Yahoo as well as banner advertising with Rediff and MSN. Budgets were spread across months based on seasonal nature of real estate industry in India. As for the technology upgrade, based on numerous brainstorming sessions with client, eBrandz came up with a solution which helped Indiaproperties migrate their back end MIS and reporting to a new system. The solution also allowed Indiaproperties to change their website look and feel. And the migration was planned in such a way that it would not hit existing rankings of IndiaProperties.com

Results: According to Mr Naresh Malkani, CEO of IndiaProperties.com, “The entire eBrandz team right from Upper Management to Lower Management has taken full responsibility of all our promotions and are doing an excellent job! eBrandz has not only help increase my business but has got me thinking that there is so much more I can do with my business. The success of the campaigns has clearly given a new direction to the Company. In fact they saved me my business. Based on their internal recommendations and advice I did some technology enhancements that saved me millions of dollars.”

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