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Client: J. K. Ansell Ltd (JKAL), the
manufacturers and marketers of KamaSutra condoms
is a 50:50 joint venture between Raymond and
Ansell International, a USD 1 billion company.
Challenge: Ksontheweb.com had lot of
good content on their website. However most
of this content was behind password protected
pages. Hence search engines could not access
these pages. Another problem was that the pages
on the website were using ".ift" extension.
Due to this, search engines were not able to
recognize these pages. Client wanted to be visible
on certain very important and competitive One
word keywords which was a very difficult task.
Solution: After consulting with client,
some of the pages which were stored behind password
protected pages were brought out in the public
domain. Also search engines were contacted and
told that there was a problem due to which search
engines were not able to recognize the extension
of web pages. Thankfully search engines responded
to our concerns and the extension was then recognized
by search engines. eBrandz team also started
working on page titles and Meta Tags based on
keyword research which was conducted jointly
with the client.
Results: According to Mr Vinayak Sukthankar,
Director, Sales and Marketing, "We started seeing
improvements in traffic and rankings in about
4 months. Our traffic has not only increased
by 40 % but it has boosted our sales as well.
Certain single keywords which we intended to
target were listed on the 1st page of major
search engines."
Activity By Month
Most Active US States
| Search |
Google |
| art of love making |
# 1 |
| kamasutra books |
# 1 |
| kamasutra movie vcds |
# 1 |
| kamasutra stories |
# 1 |
| kamasutra condoms |
# 2 |
| lingerie store |
# 4 |
| sex counseling |
# 4 |
| sex education advisory board |
# 4 |
| kamasutra india |
# 6 |
| kamasutra movie |
# 6 |
| kamasutra pictures |
# 6 |
| mens nightwear |
# 6 |
| erotic stories online |
# 7 |
| Indian kamasutra |
# 7 |
| kama sutra online |
# 7 |
| erotic cartoons |
# 8 |
| womens nightwear |
# 8 |
| erotic greeting cards |
# 9 |
| kamasutra |
# 9 |
| women's nightwear |
# 10 |
| kamasutra positions |
# 12 |
| kama sutra |
# 14 |
| erotic pictures |
# 17 |
| lingerie |
# 19 |
| massages |
# 23 |
| kamasutra movie dvds |
# 25 |
| sexual advice |
# 37 |
| condoms |
# 61 |
| erotic fiction |
# 71 |
| indian dating |
# 73 |
| kundalini |
# 98 |
| Search |
MSN |
| kamasutra condoms |
# 1 |
| kamasutra stories |
# 1 |
| kamasutra movie |
# 2 |
| kamasutra movie
vcds |
# 2 |
| mens nightwear |
# 3 |
| women's nightwear |
# 3 |
| erotic stories online |
# 4 |
| kamasutra books |
# 6 |
| kamasutra india |
# 6 |
| art of love making |
# 7 |
| sex education advisory
board |
# 11 |
| erotic fiction |
# 21 |
| kamasutra pictures |
# 21 |
| kamasutra |
# 30 |
| Indian kamasutra |
# 33 |
| kamasutra positions |
# 42 |
| lingerie store |
# 52 |
| naughty cartoons |
# 57 |
| erotic greeting
cards |
# 58 |
| erotic stories |
# 84 |
| kama sutra |
# 85 |
| erotic pictures |
# 93 |
| erotic cartoons |
# 98 |
| Search |
YAHOO |
| art of love making |
# 4 |
| kamasutra movie
dvds |
# 5 |
| Indian kamasutra |
# 6 |
| kamasutra condoms |
# 6 |
| kamasutra movie
vcds |
# 5 |
| kamasutra positions |
# 9 |
| kamasutra movie |
# 11 |
| erotic cartoons |
# 12 |
| erotic fiction |
# 21 |
| kamasutra books |
# 20 |
| erotic greeting
cards |
# 35 |
| kamasutra India |
# 42 |
| kamasutra stories |
# 88 |
| erotic stories online |
# 96 |
NOTE: The
results might vary based on your area, ip address,
and even personal setting of your computer.
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