Case Study

Client: Kumarakom Lake Resort is a 5 star deluxe/luxury heritage resort situated on the banks of the Lake Vembanad in Kerala, India. Sprawling across 25 acres of lush greenery, set in soul-stirring ambience, Kumarakom Lake Resort exudes the charm of Kerala's true heritage. The villas and suites of the resort are a careful reconstruction of manas , the 16th century traditional homesteads of God's Own Country. Most of them have been transplanted from their original locations across the State and reassembled painstakingly by hand, plank by plank, tile by tile.

Challenge: As with most Hospitality related websites, Kumarakom website was built heavily on Flash platform. While this helped the website showcase the beauty of the resort, it creates problems for SEO because search engines have difficult time with flash based websites. The project brief was that we could not do away with Flash and changes to the site had to be minimal.

Solution: After doing some brainstorming with client, eBrandz came up with a solution to make sure the Flash website had unique page name for all important pages. Also eBrandz asked Kumarakom to add more content on the website. This helped in making search engines understand that the website targeted visitors looking for 5 star luxury resorts in Kerala. Says Asa Abraham (PR and communications, Kumarakom Lake Resort), “eBrandz team has been extremely responsive and immediate with their reports and communications”.

Results: After initial first 3 to 4 months of work, results began to show. Enquiries over website have seen an increase. There has been 94 % increase in room nights from the website and 110% increase in room revenue. Says Mr Asa Abraham, “The visibility of Kumarakom Lake Resort has definitely increased with SEO”.

NOTE: The results might vary based on your area, ip address, and even personal setting of your computer.