Case Study

Client: Seasons is an online shopping portal for Indian women. The portal is online version of the Seasons fashion house which is located in Santacruz in Mumbai. The website sells ethnic Indian garments for women and is a hot favorite among Non Resident Indians as well as the rich and mighty in Mumbai western suburb.

Challenge: Besides the challenge of selling women garments online (where touch and feel is pretty important), there was a problem in the website programming which made it difficult for search engines to access internal web pages on seasons website. Also there was a lot of content on the website but most of the pages had no title or Meta tags.

Solution: After a few initial consultations, it was decided that there was a need to change programming logic. This helped search engines to properly access internal web pages within the Season website. eBrandz team also started working on various sections and sub sections within Seasons portal. By giving them logical titles eBrandz made it easier for search engines to identify and rank pages within the website. After understanding and analyzing their need, team of SEO at eBrandz dedicatedly worked on the project to fetch remarkable results. The outcome of the efforts is depicted below.

Results: The results started showing within two months and there was a big increase in website traffic. From 30,000 unique visitors per month, traffic jumped to 250,000 unique visitors per month. This had a very significant impact on total online sales of Seasons. Not only that, it also helped Seasons establish itself as a leading online player in Indian Fashion. According to Mr Kalpesh Patel, CEO of Seasons India Pvt Ltd, "We have had a very positive and fruitful experience working with eBrandz. The quality of their efforts into our project was and is simply amazing."

Seasonindia.com is recurrently attracting 6000 unique visitors on its web based women portal. Full fledged SEO services have helped their portal to gain higher rankings on major search engines like Yahoo, Google & MSN.

NOTE: The results might vary based on your area, ip address, and even personal setting of your computer.