India Properties
Search marketing
A property business reflects on the direction created by its marketing campaigns.
Case study / Search marketing
CCAvenue
CCAvenue
The client story.
Making search optimization work within a payment business’s restricted website access.
We get about 5 signups everyday and the sole credit goes to the SEO work that has gone into the site. Thanks to the eBrandz team, who have done a tremendous job for CCAvenue.
135
Keyword rankings reported
28
Number-one positions
99
Rankings in the top 10
3
Search engines: Google, MSN, Yahoo
The brief
From the business
From the business
to the approach.
Who the client is, what stood in the way and how eBrandz approached it.
-
01 / CLIENT
Who they are
CCAvenue; is South Asia’s largest online payment gateway providing turnkey e-Commerce solutions 85% online merchants in India. Some of its esteemed clients include Flipkart, Myntra, Just NewYork Hotels, Indian Ministry of Information and Technology, Tata’s, Press Trust of India, Mahindras, I.L.& F.S., Indian Express, Business Standard, Greenpeace, Transport Corporation of India. The company’s service is powered by world class technology that integrates online payment processing, fraud control, financial reporting and tracking.
-
02 / CHALLENGE
What stood in the way
Being a credit card processing company, CCAvenue could not allow access to any external company or entity to its website or servers. Since the web servers stored credit card information, figuring out a method to do changes to CCAvenue website was a major task. Also CCAvenue was not saving their website log files. This made it difficult to study search engine crawling frequency as well as measure top performing keywords.
-
03 / SOLUTION
How eBrandz approached it
A special content management system was created which allowed eBrandz team access to the website source code. On eBrandz suggestion, CCAvenue webmaster team started maintaining website Raw logs. Processing this information, helped eBrandz get crucial insights into progress of search engine optimization program.
The outcome
What changed for CCAvenue.
According to Mr Vivek Nayak, Chief Operating Officer, Avenues Inc, “To say that eBrandz’s work has been successful, would be a real understatement. Without any traditional marketing channels in place or extra visibility efforts, Avenues has now grown to become the #1 player in South Asia in just 5 years of existence. This has largely been possible due to the efforts and commitment put in by eBrandz team. We get about 5 signups everyday and the sole credit goes to the SEO work that has gone into the site.
The detail
Rankings and traffic data.
The figures reported in the original CCAvenue case study.
CCAvenue / results report
Search marketing · from the original case study
Breakdown by states 51 rows
| Sr No | States | Hits | Visitors | Bandwidth (KB) |
|---|---|---|---|---|
| 1 | California | 151,847 | 31,787 | 892,063 |
| 2 | Virginia | 74,809 | 15,687 | 509,185 |
| 3 | New Jersey | 77,410 | 12,509 | 513,968 |
| 4 | Georgia | 54,720 | 10,203 | 405,214 |
| 5 | Texas | 47,339 | 8,805 | 326,945 |
| 6 | New York | 42,886 | 7,004 | 288,507 |
| 7 | Illinois | 29,770 | 6,154 | 213,552 |
| 8 | Pennsylvania | 30,009 | 5,517 | 213,117 |
| 9 | Massachusetts | 24,939 | 4,032 | 156,910 |
| 10 | Colorado | 16,778 | 3,445 | 109,400 |
| 11 | Michigan | 16,745 | 3,196 | 117,381 |
| 12 | Washington | 210,078 | 2,925 | 366,482 |
| 13 | Ohio | 10,293 | 2,023 | 71,287 |
| 14 | Arizona | 6,125 | 1,962 | 38,122 |
| 15 | Florida | 242,877 | 1,658 | 290,727 |
| 16 | District of Columbia | 8,656 | 1,599 | 59,083 |
| 17 | Connecticut | 9,251 | 1,513 | 63,138 |
| 18 | Missouri | 6,909 | 1,467 | 55,816 |
| 19 | Oklahoma | 3,589 | 1,447 | 18,472 |
| 20 | Maryland | 7,463 | 1,421 | 53,817 |
| 21 | North Carolina | 6,129 | 1,118 | 43,888 |
| 22 | Minnesota | 5,360 | 1,069 | 40,666 |
| 23 | Tennessee | 4,974 | 905 | 35,502 |
| 24 | Wisconsin | 4,823 | 847 | 33,772 |
| 25 | Oregon | 4,037 | 725 | 27,200 |
| 26 | Utah | 9,809 | 725 | 28,075 |
| 27 | Indiana | 3,625 | 720 | 25,752 |
| 28 | Alabama | 3,021 | 643 | 23,707 |
| 29 | Kansas | 2,460 | 533 | 18,926 |
| 30 | Iowa | 1,763 | 423 | 14,421 |
| 31 | Kentucky | 3,158 | 421 | 16,080 |
| 32 | South Carolina | 2,156 | 412 | 17,078 |
| 33 | Louisiana | 1,829 | 361 | 14,448 |
| 34 | Nebraska | 1,679 | 309 | 11,795 |
| 35 | Arkansas | 1,192 | 299 | 9,901 |
| 36 | New Mexico 247 | 1,059 | 247 | 9,832 |
| 37 | Idaho | 1,040 | 175 | 6,806 |
| 38 | Nevada | 567 | 172 | 6,019 |
| 39 | Rhode Island | 794 | 157 | 5,485 |
| 40 | Mississippi 153 | 770 | 153 | 5,857 |
| 41 | West Virginia | 521 | 152 | 4,545 |
| 42 | North Dakota | 459 | 130 | 4,125 |
| 43 | Delaware | 638 | 123 | 4,269 |
| 44 | New Hampshire | 643 | 104 | 4,815 |
| 45 | Maine | 479 | 98 | 3,753 |
| 46 | South Dakota | 568 | 93 | 3,769 |
| 47 | Alaska | 504 | 85 | 3,914 |
| 48 | Wyoming | 386 | 71 | 2,757 |
| 49 | Vermont | 468 | 70 | 3,544 |
| 50 | Montana | 196 | 49 | 1,730 |
Google keyword rankings 58 items
58 keywords reported · 14 in first position · 46 in the top 10.
- Accept credit cards india #1
- accept online payments in india #1
- accepting credit cards online india #1
- credit card acceptance in india #1
- credit card payments in india #1
- credit card processing india #1
- india merchant account #1
- india payment gateway #1
- merchant account in india #1
- merchant account india #1
- merchant processing in india #1
- online payment gateways india #1
- payment gateway services in india #1
- payment processing services india #1
- how to setup a payment gateway #2
- merchant account #2
- merchant account set up #2
- payment gateway #2
- payment gateway service #2
- accept online payments india #3
- credit card processing #3
- merchant accounts india #3
- online payment processing india #3
- payment gateway india #3
- payment gateways india #3
- visa card acceptance india #3
- credit cards processing #4
- merchant accounts in india #4
- merchant accounts #4
- payment gateways #4
- payment gateways in india #4
- payment gateways us #4
- master card processing #5
- merchant account payment gateway #5
- online payment india #5
- payment gateway in india #5
- payment gateway us #5
- card processing #6
- diners card india #6
- how to set up a merchant account #6
- set up a merchant account #6
- payment india #7
- visa card india #8
- credit card processors india #9
- online credit card processing #9
- visa cards india #9
- online payment gateway #11
- online merchant provider india #12
- accept credit card #15
- credit cards in india #16
- accept credit cards #17
- accept credit cards #18
- credit cards india #18
- credit card processing service #19
- credit card processing services #26
- accept online payment #35
- credit card payment #35
- credit card merchant account #38
MSN keyword rankings 58 items
58 keywords reported · 14 in first position · 46 in the top 10.
- Accept credit cards india #1
- accept online payments in india #1
- accepting credit cards online india #1
- credit card acceptance in india #1
- credit card payments in india #1
- credit card processing india #1
- india merchant account #1
- india payment gateway #1
- merchant account in india #1
- merchant account india #1
- merchant processing in india #1
- online payment gateways india #1
- payment gateway services in india #1
- payment processing services india #1
- how to setup a payment gateway #2
- merchant account #2
- merchant account set up #2
- payment gateway #2
- payment gateway service #2
- accept online payments india #3
- credit card processing #3
- merchant accounts india #3
- online payment processing india #3
- payment gateway india #3
- payment gateways india #3
- visa card acceptance india #3
- credit cards processing #4
- merchant accounts in india #4
- merchant accounts #4
- payment gateways #4
- payment gateways in india #4
- payment gateways us #4
- master card processing #5
- merchant account payment gateway #5
- online payment india #5
- payment gateway in india #5
- payment gateway us #5
- card processing #6
- diners card india #6
- how to set up a merchant account #6
- set up a merchant account #6
- payment india #7
- visa card india #8
- credit card processors india #9
- online credit card processing #9
- visa cards india #9
- online payment gateway #11
- online merchant provider india #12
- accept credit card #15
- credit cards in india #16
- accept credit cards #17
- accept credit cards #18
- credit cards india #18
- credit card processing service #19
- credit card processing services #26
- accept online payment #35
- credit card payment #35
- credit card merchant account #38
Yahoo keyword rankings 19 items
19 keywords reported · 0 in first position · 7 in the top 10.
- merchant account india #2
- merchant account payment gateway #2
- payment gateway india #3
- india payment gateway #4
- payment gateway services #4
- merchant account #5
- india merchant account #9
- credit card processing india #13
- accept credit cards india #14
- payment gateway #14
- online payment processing india #36
- payment gateway in india #65
- payment gateway us #73
- payment processing services india #81
- diners card india #83
- merchant accounts india #83
- accept online payments india #84
- india credit card payment #86
- merchant account set up #91
Figures as reported in the original case study. Rankings reflect the period the study was written and change over time.
Keep exploring
More client stories.
ICICI Bank NRI
Kumarakom Lake Resort
Search marketing
A hospitality client’s experience with sustained search optimization.
Your challenge is the starting point
Let’s explore
Let’s explore
what’s possible.
Tell us about your business, your website and the goals behind the project.
Prefer a direct conversation?
sales@ebrandz.com · +91 9820022005