CCAvenue
Search marketing
Making search optimization work within a payment business’s restricted website access.
Case study / Search marketing
Union Diamond Corporation
Union Diamond Corporation
The client story.
How a search marketing relationship supported business development.
The partnership with eBrandz has been an incredible help in our overall business development. Our traffic has continued to increase and our sales have soared. I would absolutely not like my competition to find…
111
Keyword rankings reported
11
Number-one positions
88
Rankings in the top 10
2
Search engines: Google, MSN
The brief
From the business
From the business
to the approach.
Who the client is, what stood in the way and how eBrandz approached it.
-
01 / CLIENT
Who they are
Union Diamond is an online diamond jeweler dedicated to bringing the world’s finest diamonds directly from the top cutting factories, thus ensuring its customers a vast selection of diamonds at incredible prices. Selected as one of Forbes magazine’s “Best of the Web” in the luxury shopping category, Union Diamond boasts an inventory of 40,000 individual finely cut certified diamonds with prices ranging from $300 to $500,000, at times exceeding $1 million. Headquartered in Atlanta, Georgia, Union Diamond is a privately-held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta.
-
02 / CHALLENGE
What stood in the way
Union Diamond knew that there was an increase in online jewelry shopping. However, Union diamond wanted results for some very important keywords. Also the pages on Union Diamond were dynamic, which made it difficult for search engines to access those pages. Also there was not enough content on the jewelry products.
-
03 / SOLUTION
How eBrandz approached it
One of the first things eBrandz did was create landing pages for major products on the website and made sure that these pages were in HTML. This ensured that search engines could access the website. Further eBrandz asked Union Diamond to have content on these product pages. Adding this content, helped with ranking of these product pages. According to Scott Anderson, founder of Union Diamond, “The team at eBrandz has been tremendously helpful. It™s like having your own SEO department in house without all the hassles that go along with it.”
The outcome
What changed for Union Diamond Corporation.
Within 2 “ 3 months there was a clear indication that SEO was kicking into gear. The continual tweaking of the website consistently improved traffic rankings. According to Scott, The partnership with eBrandz has been an incredible help in our overall business development. Our traffic has continued to increase and our sales have soared. I would absolutely not like my competition to find about eBrandz.
The detail
Rankings and traffic data.
The figures reported in the original Union Diamond Corporation case study.
Union Diamond Corporation / results report
Search marketing · from the original case study
Google keyword rankings 35 items
35 keywords reported · 1 in first position · 12 in the top 10.
- diamond Atlant #1
- Atlanta diamonds #2
- palladium engagement rings #3
- Palladium rings #3
- diamond stud earrings #5
- certified diamond stud earring #6
- engagement rings atlanta #6
- trellis engagement ring #7
- triangle cut diamonds #7
- diamonds Atlanta #8
- matching wedding band sets #9
- palladium jewelry #9
- milgrain engagement ring #12
- certified loose diamonds #14
- trellis setting engagement ring #14
- milgrain engagement rings #16
- diamond stud #18
- diamond jewelry #19
- buy diamond stud earrings #22
- cheap diamond stud earrings #22
- diamond right hand rings #23
- jewelry engagement rings #23
- Loose Diamond #23
- diamond rings #296
- loose diamonds #32
- diamond earrings #36
- diamond wedding bands #38
- diamond wedding rings #38
- discount diamond stud earrings #38
- engagement rings #39
- silver magnetic bracelet #20
- diamond solitaire necklace #41
- diamond solitaire necklaces #44
- diamond engagement rings #49
- engagement and wedding rings #50
MSN keyword rankings 76 items
76 keywords reported · 10 in first position · 76 in the top 10.
- channel set diamond bracelet #1
- diamond fashion bow pendant #1
- diamond jewelry #1
- diamond solitaire engagement gold ring #1
- diamond solitaire necklace #1
- diamond solitaire necklaces #1
- engagement rings atlanta #1
- palladium engagement rings #1
- Palladium rings #1
- three stone diamond earrings #1
- certified diamond jewelry #2
- diamond bracelet #2
- diamond bracelets #2
- diamond earring #2
- diamond earrings #2
- diamond necklace #2
- singing bowls #2
- diamond necklaces #2
- bezel set diamond bracelet #3
- design your own engagement rings #3
- diamond engagement rings #3
- diamond Georgia #3
- diamond stud earring sale #3
- diamonds engagement rings #3
- emerald cut engagement rings #3
- ideal cut loose diamonds #3
- ladies diamond wedding bands #3
- solitaire engagement ring settings #3
- cushion cut diamonds #4
- cushion cut engagement rings #4
- design your own engagement ring #4
- design your own engagement ring #4
- Design Your Own Ring #4
- diamond engagement ring #4
- heart shaped diamonds #4
- heart shaped loose diamonds #4
- milgrain engagement rings #4
- diamond right hand rings #5
- diamond solitaire engagement rings #5
- diamond wedding rings #5
- jewelry engagement rings #5
- matching wedding band sets #5
- diamond gold fashion earrings #6
- diamond gold wedding ring #6
- diamond heart necklace #6
- diamond ring #6
- diamond rings #6
- diamond solitaire engagement ring #6
- platinum diamond stud earring #6
- triangle cut diamonds #6
- diamond Atlanta #7
- diamond eternity rings #7
- diamond fashion pendant #7
- diamond fashion pendants #7
- diamond stud earrings #7
- diamonds Atlanta #7
- engagement rings sale #7
- Georgia Diamonds #7
- heart diamond necklaces #7
- past present and future pendant #7
- asscher cut engagement rings #8
- Atlanta diamonds #8
- certified diamond rings #8
- diamond tennis bracelet #8
- diamond tennis bracelets #8
- emerald cut diamonds #8
- engagement rings #8
- trellis engagement ring #8
- ascher cut engagement ringsa #9
- Atlanta diamonds #9
- diamond anniversary gold band #9
- diamond fashion earrings #9
- diamond stud #9
- milgrain engagement ring #9
- palladium jewelry #9
- shank engagement ring #9
Figures as reported in the original case study. Rankings reflect the period the study was written and change over time.
Keep exploring
More client stories.
India Properties
Search marketing
A property business reflects on the direction created by its marketing campaigns.
ICICI Bank NRI
Your challenge is the starting point
Let’s explore
Let’s explore
what’s possible.
Tell us about your business, your website and the goals behind the project.
Prefer a direct conversation?
sales@ebrandz.com · +91 9820022005