First Data
The client story.

Who they are

First Data independent sales is a wholly owned subsidiary of First Data Corporation (NYSE: FDC) and is an industry leader in credit card processing for traditional and Internet businesses. They offer merchants competitive pricing, customer service 24 hours a day, 7 days a week, in 140 languages and dialects, and one of the largest credit card fraud, loss prevention and chargeback departments in the industry.

What stood in the way

There were two main problems with client’s Pay Per Click campaign. First the cost to acquire a single lead was $200 – which was way too expensive. The second problem was that client consistently received bad leads which were driving up the overall cost of the campaign.

How eBrandz approached it

After signing on with eBrandz, the first thing eBrandz team recommended was to shift the website hosting to another company which provided access to Log files. Also after consulting with Mr Praveen Varma, it was decided that some of the content from the water treatment books should be added to the website. This helped in targeting people who were searching for these topics. eBrandz also helped fine tune other SEO aspects of the website.

However, after closely monitoring the account, we also realized that there was significant Click Fraud on client’s account. We identified the networks and ips which were generating fraud clicks and submitted that report to both Yahoo and Google. After persistent follow ups we were also able to receive partial refunds from both the engines.