CCAvenue
Search marketing
Making search optimization work within a payment business’s restricted website access.
Case study / Search marketing
Short Porch
Short Porch
The client story.
A client’s experience of communication and professional support.
eBrandz is very professional and responsive. The staff is wonderful to work with. Their knowledge of SEO is great and effective. The team is very responsive and results driven. The schedule provided was strictly…
63
Keyword rankings reported
7
Number-one positions
44
Rankings in the top 10
3
Search engines: Google, MSN, Yahoo
The brief
From the business
From the business
to the approach.
Who the client is, what stood in the way and how eBrandz approached it.
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01 / CLIENT
Who they are
ShortPorch.com offers largest selection of the latest factory sealed baseball trading cards, baseball hobby boxes, baseball card sets and signed sports memorabilia from the topmost brand manufacturers like Bowman, Topps, Tristar, Upper Deck and more.
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02 / CHALLENGE
What stood in the way
Jeff Tucker the owner of ShortPorch.com thought Create a website and traffic would pour in. However this was not the case. Jeff wanted his website to rank well on pretty important keywords. He was quoted exorbitant amounts for SEO by local companies. Also the site was quite new and not properly indexed in Google. Achieving top rankings for a new website is difficult.
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03 / SOLUTION
How eBrandz approached it
After signing up with eBrandz, the SEO team at eBrandz conducted a feasibility study ok keywords given by Jeff. A final list of keywords was selected based on mutual consensus between Jeff and the SEO team. eBrandz also carried out competition analysis of top 3 competitors of Shortporch.com . After this, Jeff was given a schedule for the work which was to be performed on the website. eBrandz team advised Jeff to add some content related to baseball trading cards on his website and also helped find other baseball related websites which were ready to exchange links with Shortporch.com . Says Jeff, eBrandz is very professional and responsive. The staff is wonderful to work with. Their knowledge of SEO is great and effective. The team is very responsive and results driven. The schedule provided was strictly adhered to and all concerns and questions were quickly addressed. We feel very confident working with the eBrandz staff.
The outcome
What changed for Short Porch.
In Jeff™s own words It took a couple of months. However, the improvements were considerable and seemed to increase exponentially. Honestly, very effective! Jeff continues We initially focused our resources on Paid advertising, but have since shifted to almost purely to search engine optimization. If you are able to do this, you know you have found the right resource. Our current calculation shows that traffic increased by about 390 %
The detail
Rankings and traffic data.
The figures reported in the original Short Porch case study.
Short Porch / results report
Search marketing · from the original case study
Google keyword rankings 14 items
14 keywords reported · 0 in first position · 8 in the top 10.
- baseball cards seller #3
- cheap baseball cards #3
- baseball trading cards #5
- bowman baseball cards #5
- topps baseball cards #6
- autographed baseball cards #8
- upper deck baseball cards #8
- Online Baseball Cards #9
- baseball card boxes #11
- baseball card boxes #12
- Baseball Hobby Boxes #12
- Baseball Card Hobby Boxes #13
- Baseball Card Collectibles #17
- baseball cards store #19
MSN keyword rankings 32 items
32 keywords reported · 5 in first position · 24 in the top 10.
- Baseball Card Hobby Boxes #1
- Baseball Hobby Boxes #1
- bowman baseball cards #1
- buy baseball cards online #1
- cheap baseball cards #1
- autographed baseball memorabilia #2
- baseball cards seller #2
- baseball trading cards #2
- autographed baseball cards #3
- baseball card sets #3
- topps football cards #3
- baseball card boxes #4
- Buy Baseball Cards #4
- topps baseball cards #4
- upper deck baseball cards #4
- football trading cards #5
- topps basketball cards #5
- Baseball Card Memorabilia #6
- upper deck hockey cards #6
- baseball card holders #8
- signed sports memorabilia #8
- Baseball Card Collectibles #9
- baseball cards #10
- donruss baseball cards #10
- Baseball Card Cases #11
- basketball trading cards #11
- Water Treatment Boiler #20
- baseball cards store #13
- Sports Card Memorabilia #13
- hockey trading cards #17
- baseball boxes #18
- Online Baseball Cards #18
Yahoo keyword rankings 17 items
17 keywords reported · 2 in first position · 12 in the top 10.
- Baseball Hobby Boxes #1
- bowman baseball cards #1
- cheap baseball cards #2
- baseball card boxes #3
- baseball cards seller #4
- baseball card sets #6
- Baseball Card Storage Boxes #6
- baseball boxes #7
- Baseball Card Hobby Boxes #7
- baseball trading cards #7
- baseball card holders #8
- hockey trading cards #9
- Baseball Card Collecting Supplies #11
- topps baseball cards #12
- donruss baseball cards #12
- autographed baseball cards #16
- upper deck baseball cards #20
Figures as reported in the original case study. Rankings reflect the period the study was written and change over time.
Keep exploring
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