CCAvenue
Search marketing
Making search optimization work within a payment business’s restricted website access.
Case study / Search marketing
Seasons India
Seasons India
The client story.
A fashion business describes its search marketing partnership.
We are very happy & satisfied with the dedicated and ethical SEO services offered by eBrandz team
The brief
From the business
From the business
to the approach.
Who the client is, what stood in the way and how eBrandz approached it.
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01 / CLIENT
Who they are
Seasons is an online shopping website for Indian women and is an online version of the Seasons fashion house, located in Santacruz in Mumbai. The website sells ethnic Indian garments for women and is a hot favorite among Non-Resident Indians and the rich and mighty in Mumbai western suburb. Seasons India has been creating the most diverse fashion line yet to be found at wearable prices. From Sarees to Lehengas and Salwar Kameez, to Gowns, they have it all.
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02 / CHALLENGE
What stood in the way
Besides the challenge of selling women’s garments online (where touch and feel are pretty important), there was a problem in the website programming, making it difficult for search engines to access internal web pages on the Seasons website. Also, there was a lot of content on the website, but most pages had no title or Meta tags.
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03 / SOLUTION
How eBrandz approached it
After a few initial consultations, it was decided that there was a need to change programming logic. This helped search engines to access internal web pages within the Seasons website properly. eBrandz team also started working on various sections and sub-sections within the Seasons portal. By giving them logical titles, eBrandz made it easier for search engines to identify and rank pages within the website. After understanding and analyzing their need, the SEO team at eBrandz dedicatedly worked on the project to fetch remarkable results. The outcome of the efforts is depicted below.
The outcome
What changed for Seasons India.
The results started showing within few months, and there was a substantial increase in website traffic. From 7,000 visitors per month in March 2021, the traffic jumped to 25K visitors per month in February 2022.
This had a very significant impact on the total online sales of Seasons. Not only that, but it also helped Seasons establish itself as a leading online player in Indian Fashion. According to Mr. Kalpesh Patel, CEO of Seasons India Pvt. Ltd., “We have had a very positive and fruitful experience working with eBrandz. The quality of their efforts into our project was and is simply amazing.”
Full-fledged SEO services have helped their portal to gain higher rankings on Google. As a result, SeasonIndia.com is currently attracting 12K organic visitors, starting from just 3.7K visitors last year in March 2021.
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Your challenge is the starting point
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Let’s explore
what’s possible.
Tell us about your business, your website and the goals behind the project.
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